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Based in Leicestershire, Prep Perfect is a meal preparation company offering high quality and nutritional pre-made meals to fit your dietary and fitness goals.
We created a new website highlighting the high-quality food and delivery service, with an emphasis on the wider health benefits for customers. Focusing content on all aspects of health, including exercise, nutrition, mental health and wellness, we positioned them as the place to go for tips and advice on healthy living.
We did a complete overhaul of their account structure and strategy, to streamline the process and align with best practices and get the best results. This involved keyword targeting, audience targeting, ad text, ad scheduling and device targeting.
We created dedicated SEO landing pages for each of our personas, targeting the types of keywords each would use. This enabled us to establish and grow search presence for Prep Perfect, whilst bringing highly targeted, relevant organic traffic to the site.
50% increase in overall revenue
121% increase in PPC conversion rate
49% increase in organic transactions
“Run2 were recommended to us to audit our current marketing performance, identify areas to improve and set a path towards further growth. In less than 12 months, Run2 delivered a dramatic improvement in revenues and visibility of our business: supporting us to refresh our brand and consumer journey, as well as improving our presence in search (paid and organic), social media and our E-Commerce platform. The team has developed a simple but effective strategy to segment our audiences, drive innovation in our marketing effort and maximise investment. I have nothing but positive things to say about Run2’s services and we look forward to the next year of solid growth together.”
JODIE WILLIAMS: CEO, PREP PERFECT.
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