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3 min read
Mum, I’ve gone viral! The best TikTok marketing secrets for small businesses
Posted in Social Media on 18th November 2021 4:57 pm
If you own a small business, TikTok marketing really should be at the top of your priority list. With 1 billion monthly active users across the globe, this ever popular social media channel was the most downloaded non-game app in the first 6 months of 2021 (impressive, right?!). Anyway, that’s enough chatter from me. Go and download the app and I’ll get straight into why TikTok is good for marketing.
Absolutely. As a TikTok marketing agency, we’d know all about that. Even if your brand is fairly new, there’s still a high chance of your video going viral and reaching a new audience. The majority of TikTok users are Gen Z (born between 1997 and 2012), but don’t let that stop you from using the app if your audience falls outside this bracket. TikTok is growing everyday and is immensely popular with many demographics; some video content even reaches those that have never used it through other social media platforms.
I’d say the most important thing to remember when starting a TikTok marketing strategy is to never create content purely for the chance of it going viral. You need to brainstorm original and engaging ideas that will resonate with your audience, because attempting to talk to the masses won’t do you any favours. Yes, you might get a lot of likes and engagement, but if they’re not going to purchase from you or take a look at your other content, those numbers won’t mean too much in the long run.
Have a look at trending sounds to see if any of them will work with your niche. It’s best to jump on a sound when it has less than 10,000 videos – oversaturated sounds often indicate that your content will probably fly under the radar. To get a better understanding of where to start, follow creators that specialise in ‘trend alerts’. They share trend predictions everyday and give you a few ideas on how to tie sounds in with your industry.
Hashtags are super important too. Whenever you’re typing out a caption, add in one or two trending hashtags (even if they don’t have any relevance to your brand or video) along with a couple of targeted ones.
Alongside any organic content, you can also reach a wider audience with TikTok advertising. When scrolling through the app, it’s difficult for the user to differentiate between a normal and paid piece of content, making your paid video less interruptive than a traditional ad. This seamless integration is both effective and affordable. You can reach the right people without dipping too far into your pocket. Most users typically spend 45 minutes a day on the app, increasing your chances of getting clicks and engagement.
Need help with your TikTok marketing strategy? It’s a good job you found us then! Our content and social media teams understand how to navigate the weird and wonderful world of TikTok, helping your brand stay a step ahead of the rest. Get in touch here or use our live chat to speak to one of our experts.
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