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The latest trends to modernise your website and prevent you from becoming old news

6 min read

Back to Insight

6 min read

The latest trends to modernise your website and prevent you from becoming old news

Author: Jess
Posted in Web Design on 5th May 2021 9:00 am

2020 was a strange year. With its awkward virtual meetings via Zoom, facemasks and the general feeling of uncertainty, it is safe to say that was a first for most of us. Nevertheless, we all tried to power through, doing whatever we can. A few people picked up pottery and some worked on their baking skills. 

However, there was a set that worked on their collective design skills and that was evident with the seemingly never-ending website trends.  In order to ensure your website doesn’t become forgetful, we have decided to put together a list of the latest website trends we expect to be everywhere this year. Hopefully, you can pick up one or two things to modernise your website.

Gaussian blur

Gaussian blur can work so effectively in adding a bit of soft focus to gradients and images. While this effect has been used for quite a while, designers have begun to use this feature in more conspicuous areas of website designs.

Concentrate on mute colours

There is something about muted, subdued colours that help a website give off a natural look and feel. The innovations in web design have made it possible to provide users with an experience that is more personalised than ever. This could be anything from providing a dark mode to accompany the regular mode and being able to change a website’s navigation and appearance to providing bespoke content that suits a user’s taste.

New algorithms and design practices have made the internet more of a user-centred and interactive experience. The future is bound to highlight this focus, meeting the tastes, needs and wants of the individual navigating the internet’s websites.

Retro Fonts 

Just as with mom jeans, Velcro and handlebar moustaches, retro fonts have been seeing a resurgence from the land of the boringly uncool. It is not a case of vintage typographic coming, rather it is the stylisation coupled with artistry to reimagine retro fonts. This combination helps to merge both the new and the old. Rather than having a font that feels cliché and stale, brands like Spotify have experimented with the traditional bold fonts breathing new life into them.

Focus on grain

One of the easiest ways to drain personality from a web page is to make use of flat solid colour blocks and rigid grids. To ensure that does not happen to your website, give it a natural feel by using grainy textures.

Augmented reality (AR) experiences

Just as with multimedia experiences, AR experiences can provide wonderful immersive experiences for users. Most people would think of the Pokémon game when they think of Augmented Reality, however, novel technologies such as WebXR API has ensured that just about anybody can provide an AR user experience.

Multimedia experiences

Multimedia experiences are appearing just about everywhere. This could be the result of the proliferation of faster internet speeds. The ability to bring together video, audio, text and visual results in a media-rich user experience. Nevertheless, the most successful multimedia experience designs will bear in mind the following guidelines:

  • Simplicity is key, especially when combining audio and motion. When there is too much noise on a webpage, it can become quite distracting. It could even overwhelm individuals suffering from cognitive disorders.
  • Utilise various formats of media thoughtfully. This ensures that content accessibility is at a maximum.
  • Included alt texts for images.
  • Accompany complicated pictures with longer descriptive text.
  • Include transcripts and close captioning for pre-recorded multimedia.
  • All texts should be made using HTML instead of being rendered inside the images.
  • Do not autoplay motion or video content: rather, offer a “play” icon which enables your site visitors to play or pause the content at will.

3D visuals

Thanks to high-resolution screens, 3D visuals have become advanced from the early blocky edges of Geocities. The 3D design is now being seamlessly weaved into website design. Rather than proving to be gaudy distractions, they actually improve a user’s experience. 3D visuals can also add a bit of dimensionality and uniqueness to any website.

Horizontal scrolling

Horizontal scrolling was once derided as a faux pas in web design, however, it appears to be making a comeback. More web designers are beginning to experiment with it. The most effective uses of horizontal scrolling do it not just for the sake of it, or for going against the grain, rather it can be a practical method to progressively reveal the secondary image just as one would do in a picture gallery.

Should you decide to use horizontal scrolling, it is important that you remember the following to be successful:

  • Do not force your site visitors to navigate horizontally. Rather provide alternate navigation methods such as clearly labelled arrows or buttons.
  • Utilise obvious visual signs to point users to scroll horizontally when content requires it. These cues shouldn’t be hidden behind any hovers.
  • Avoid using the horizontal scroll feature for text, particularly if they have to be read.

Parallax scroll animations

These animations have actually been a website design trend for years, so it does feel right to place them on the list. However, this iteration of the trend hopes to populate website design with more creative and subtle explorations of the animation. It is important to note that having too much movement in the animation can cause those with vestibular disorders harm. In order to ensure that does not happen, here are a few guidelines more web designers have been taking into account as they include parallax scroll animations:

  • The parallax animation should not steal attention from any pertinent information
  • They should not make it more difficult for a user to finish a task
  • The number of animations used should be kept to a minimum.
  • Give users the choice to switch off the parallax animations.
  • Use parallax animations only within a small part of the screen.

Conclusion

The trends listed above are just a few that can help you modernise your website ensuring your brand doesn’t get forgotten.

If your website needs a burst of life then we’d be happy to talk through your project with you. Our team of expert web designers and developers can help create you a website that stands out from the crowd and that you and your customers can be proud of. Check out some of our previous projects here! 

Get in touch today!

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