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4 min read
Let’s Create The Perfect Content Marketing Strategy For 2022
Posted in Content Marketing on 21st October 2021 4:28 pm
A new content marketing strategy probably wasn’t the first thing on your Christmas list, but we’ve wrapped one up for you anyway (because we’re lovely like that). By the time you’ve finished reading this article, you’ll be well on your way to hitting those all important content marketing trends in 2022. Let’s get started!
A content marketing strategy focuses on distributing content that is educational, topical, and inspirational. Whether it’s a blog, social media post, a podcast, or video, valuable pieces of content help you connect with your intended audience.
Most people head to Google to find more information on a topic they’re interested in. Let’s say you’re a company that sells skipping ropes. If someone were to type the search query “how to do the jump rope crossover”, you’d answer their question with an optimised Youtube tutorial. Teaching your customers something new through content builds trust, encouraging them to seriously consider your brand when purchasing a skipping rope. Other educational content could include blogs on the different types of skipping ropes and what they’re used for, tips for beginners, and how to perfect your form to avoid injuries.
Continuing with the jump rope example, the skipping community on Instagram and TikTok are constantly posting new challenges and trick combinations for other users to join in on. Being aware of these trends and responding in good time will ensure you stay part of the conversation.
This is an opportunity to showcase the personality behind your brand. Whether it’s a video of you mastering a fancy jump rope trick or one of your influencers vlogging a ‘day in the life’, some of your content should be there to make people smile and share.
A content marketing strategy is there to help you achieve your business objectives. And that’s where we’re going to start.
We predict the following content marketing strategies will take 2022 by storm:
Need more help with your 2022 content marketing strategy? Get in touch with our team today! We specialise in content creation, keyword research for SEO, and social media to help your brand fly.
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