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Tips For A Killer Call To Action

3 min read

Back to Insight

3 min read

Tips For A Killer Call To Action

Author: Alexandra
Posted in Performance Marketing 4 weeks ago

Call to action, CTA, the magical sentence that puts the brakes on your scrolling session and makes you press the buy now button. Whatever you want to call it, this guide will help you perfect the art of reeling your customers in. Before you say anything, we know it isn’t easy having to think about yet another thing for your blog and social content. But once you’ve got the hang of call to actions, they’ll soon become second nature. Let’s get started.

What is a call to action?

A call to action is a prompt on a website or in a piece of copy that tells the user to take some specified action. This could be in the form of a button on an email that takes your audience straight to the product advertised, or even just a few words in an Instagram caption that asks the user to comment below. 

How do you write a call to action?

Here’s a few things I’ve learnt during my time in marketing you might find useful when it comes to writing a call to action: 

  • Talk like a human being – your audience will only listen if you speak to them like you would in a normal conversation. Make sure your call to action is lighthearted without any implied pressure. 
  • Make it snappy – you can build intrigue and create a sense of urgency with a concise call to action. 
  • It’s personal – the reader wants to feel as though you truly know them. So instead of using ‘Open for 10 marketing tips’ as an email subject line, try ‘You don’t want to miss these marketing tips!’ instead. Address the reader directly with either their name or ‘you’.
  • Stand out from the crowd – your CTA buttons should be in a different colour to the rest of your branding to make it clear where your reader should be clicking. 

Where to include a call to action

Now that you know how to write a CTA, let’s put it into action. Here’s where you’ll need to use a CTA:

  • Social posts – while some posts obviously need to be fun and engaging, a large proportion need to promote your product or service. You can use the shop feature on Facebook and Instagram, a ‘learn more’ button on paid social ads, and swipe up links in stories. 
  • Your website – CTAs need to be on every page of your website, giving your audience plenty of opportunities to click through and make a purchase. This includes blog posts. 
  • Email campaign – Your subject line and preview should create a sense of urgency, and you’ll need to add a snappy call to action in the email copy to improve your click through rates.

Fancy learning more about writing?

Get better results with the help of our content marketing services. Whether it’s your social media or blogs that you need a hand with, please don’t hesitate to get in touch today.

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