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Blogging for Google vs. Blogging for People

3 min read

Back to Insight

3 min read

Blogging for Google vs. Blogging for People

Author: Jane
Posted in Content Marketing on 2nd January 2014 12:00 am

The internet is a very opinionated place and it can become confusing with knowing which advice to follow and what to believe. In terms of SEO and content marketing, the game has changed and marketers and bloggers are confused by how best to please the Google God and boost their site’s online presence, so let’s try and clear some things up…

Long gone are the days of corner-cutting techniques such as keyword stuffing and writing a certain number of keywords so many times into a short article. Today, content is for consumers. Not for Google.

Blogging for Google

  • To write for SEO purposes is to write to improve rankings and boost your position on the SERPS. This alone is becoming an old idea “so 2013” and rankings are becoming less and less of a concern.
  • Writing posts just for SEO usually includes short articles which are written vaguely around the subject… as long as they are kind of relevant and include the needed keywords, anchor text and links, who cares right? This no longer cuts it and Google’s algorithm updates this year (last year?… in 2013) have meant that high quality content is required.
  • This is still possible to write for Google and get a rankings boost with all the usual tricks; however are these posts converting to anything? If they’re only boosting your position on Google, this allows customers to see you but it doesn’t necessarily mean that they want to visit your site or buy your products/ services. And ultimately, everyone wants conversions. Forget about rankings this year and focus on customers.

Blogging for People

  • Focusing on writing for customers requires writing to a higher standard; creating content that actual means something to the audience, whether it be entertaining, useful or informative, etc. This means putting Google to the back of your mind and the customer to the front; they are the priority and the ones that will like and share your content, spread the word about your brand and potentially purchase from you.
  •  If people enjoy what you’re writing and share it with their friends/followers, then Google will be able to see this anyway and reward your site in the SERPS. Treat customers as the number one priority, and content is simply something that you serve them with. Remember though, it must be written FOR the audience; there is no point writing an amazing, in depth article but the audience isn’t right. Give them content that they want, not what you think they want.
  • Your blog needs content which offers value; it should be high quality, in-depth and meets the audience’s needs (whatever these may be).

Finally, if you’re well educated in good SEO practice, then by no means forget this. While writing for your audience, if you want to use the tricks you’ve picked up which are good practice SEO and within Google’s guidelines then of course, use them, they do no harm and can definitely help. But bear in mind that this is not the reason you are writing the post.  In conclusion, writing for people, is now much more beneficial than writing for Google and will get you further in the long run by “future-proofing” your site for the next updates Google has up its sleeves.

Remember…

Google loves you = Customers see you

Customers love you = Google loves you

 

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